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BMW & ZeroLight Optimize Virtual Customer Journey With VIVE Pro Eye

Car giant leveraged eye tracking to reduce overhead and capture better business intelligence.

VIVE BMW Zerolight VR Collaboration

Sales/Marketing



The BMW M Virtual Experience is changing the way people buy cars. A marvel of modern marketing, it allows customers to configure, explore, and sit inside a simulated M5 in immersive VIVE Pro VR. In this case study, we look at how BMW and ZeroLight used VIVE Pro Eye's precision eye tracking to elevate visualization quality and performance , and gain valuable insights into how customers interact with their product.