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Hard Rock International Leverages VIVE VR for $1.5 Billion AEC Project

The brand saved hundreds of thousands of dollars in the creation of a 450-foot guitar-shaped hotel with interactive VR mockups.

HR_Pool_01_Logo.jpg

AEC | Design/Visualization

The expansion of the Seminole Hard Rock Hotel & Casino is a massive undertaking. This far-reaching project includes an expanded gaming floor with 170+ table games and 3,200+ slot machines, a redesigned and rebuilt 6,500-seat event center, and a 10-acre pool complex complete with waterfalls and private villas. Most visibly, the expansion is centered around the design and creation of a 450-foot guitar-shaped tower that will hold an additional 630+ luxury guest suites.

No small task, right? Where does an organization even begin? Simple: With strong collaborators, an innovative strategy, and the latest in VR/XR technology. Download the case study below and see how VIVE helped get the job done.